Did you know that the blogging is a great way to market your business? It really is. The secret to having a successful business through blogging must be shared and here it is. It’s essential that you have your own blog. If you blog on a host site essentially what you’re doing is making someone else money while trying to promote your business on-line. So you’ve got to own your own blog site.

What you need to do is make a self hosted Blog like a WordPress Blog so that you host your own account. If you do this, you won’t need to subscribe or even confine yourself to blog hosts such as Google and Yahoo. With host websites such as Google, your blog might get thrown out or your blogging won’t turn out the way you want it to. Even if you abided by all the terms and conditions of a host site, your blog still might not get aired on-line. Besides, you need to have the room to be creative and unconfined on-line and a hosting site might not allow you this creative freedom.

There are a lot of benefits other than the money factor associated with promoting your business on-line through blogging and they include:

1. Search engines

Any search engine from Firefox to Google identifies your blog and get you instant advertising when your business coincides with a search done by surfers. Any search that relates to your business brings your business to attention so make sure that your blog has a lot of key-words with emphasis on your business

2. Creative range

When you own your own blog, you aren’t confined creatively to the themes that a host site supplies; this allows you to import your own personalised themes thus making the blog more relevant to you and making you stand out from the generic themes of others that blog on a host site.

3. It’s all in the name

When you own your own blog, your domain name is yours. Even redirection will still show people that it’s your domain. Capitalise on this; its in-your-face advertising.

4. Plug-Ins Galore

An added bonus of having your own blog is that there’s no limit to the plug-ins you could have as opposed to a host site that has limited or limits the plug-ins you have.

5. It’s yours.

The best thing about owning your own blog is that it all belongs to you. And it endures for as long as you want it to. So, if you want to be a real go-getter on the Internet and use your blog to further your business, you should own your blog so that it won’t be removed by a host or a free blog that expires after a certain amount of time. An added disadvantage to using a host site or free blogging is that the host might add advertising to your blog and if you’re a business blog and there are other adverts on your blog, you don’t really look that competitive; you look cheap and just one of many on-line adverts on the same blog.