What is a landing page? Knowing this can help you generate leads and retain more customers when you design a website. Simply put, a landing page is where someone “lands” after clicking on a search result, call to action, or advertisement. These pages have one core focus: converting people into customers. Any page on your site can be a landing page for certain search terms.
If you’re going to make your homepage your landing page, take a tip from Spotify. While navigational elements exist, they’re overshadowed by the huge background banner and noticeable button asking you to register. The pitch may be only three sentences long, but it says all it needs to.