Apple Poised to Sell 600,000 IPad 2s in Its Debut, Outpacing First Model
Apple Inc. (AAPL) may sell 600,000 of the second version of the iPad when it debuts this weekend, extending the device’s lead in a crowding market.
The iPad 2 goes on sale on Apple’s website at 4 a.m. New York time, then appears in U.S. stores at 5 p.m. Brian Marshall, an analyst at Gleacher & Co. who predicted more than a half- million in unit sales, is one of several who expect the iPad 2 to outpace its predecessor. Apple sold 300,000 of that version in 24 hours.
The iPad line is the fastest-selling technology product in history, measured by revenue, said Tim Bajarin, an analyst at Creative Strategies Inc. In less than three months, it topped $2 billion — a milestone the iPhone took more than six quarters to reach. The second version has a head start on rivals, which are only now releasing their first models. It’s also benefiting from distribution through additional retail outlets. know how